Paid Search

Own the search moment

When prospects search for communities in your market, you have seconds to get their attention. Our Paid Search campaigns use advanced keyword and location targeting, responsive ad updates, and ongoing optimization to put your community in front of motivated prospects at the right moment.

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How We Build Smarter Search Campaigns

Paid Search that keeps pace with your market

Search campaigns perform best when targeting, messaging, and optimization work together. We use the right mix of campaign formats across Google and Bing to expand reach and improve results, ensuring your budget is maximized.

Keyword and Location Targeting

We target thousands of keywords and phrases related to your community, brand, and market, using precise location targeting to help your ads appear when the right prospects search. Performance is monitored daily to support stronger lead generation and more efficient use of your budget.

Dynamic Pricing

Dynamic Pricing updates pricing in search headlines and price extensions so your ads reflect current rates. Your messaging stays accurate and gives prospects up-to-date pricing when they search.

Performance Max

Performance Max expands your reach across Google’s ad inventory in a single goal-based campaign. Using audience signals and AI-driven optimization, it helps deliver the right mix of image, video, and text ads to relevant prospects while optimizing toward your campaign goals

Demand Gen Plus

Demand Gen Plus uses visual ads across YouTube, Discover, and Gmail to build awareness, strengthen brand recall, and attract qualified prospects to your website. It helps extend your reach beyond active search with audience targeting designed to reach people likely to be interested in your community.

The CLX Difference

Search strategy guided by real
campaign data.

Anyone can launch ads. Few build campaigns designed that can outperform the competition. Our difference is a disciplined strategy, proprietary conversion signals, and hands-on oversight that keeps your campaigns aligned with your leasing goals.

A strong foundation from the start

Campaigns begin with a thoughtful setup, including keyword selection, location targeting, ad copy, and extension strategy that enable search campaigns to perform from the beginning.

Optimization guided by performance data

We continuously review search terms, bidding, budget use, and conversion performance to make informed adjustments that help improve lead quality over time.

Google-backed insights

Our Google Ads specialists monitor performance daily, refine strategy intentionally, and provide weekly and monthly reporting plus 24/7 live reporting access. As a Google Premier Partner, we have access to beta opportunities, trend reports, and one-on-one support from Google.

Resources

Insights to guide smarter campaign strategies

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February 25, 2026

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Case Studies

Real results from
real communities

See how our digital marketing strategies help communities capture demand, reduce acquisition costs, and reach occupancy goals faster.

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Phoenix Lease-Up Signs 125 Leases in Four Months

A community in downtown Mesa, AZ faced challenges with low occupancy rates and intense competition from surrounding properties. Discover how a targeted “Move-In Bonus” campaign helped turn the situation around, driving more leads and leases.

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