Phoenix Lease-Up Signs 125 Leases in Four Months

The Situation

A new luxury apartment community in Phoenix, Arizona, entered one of the nation’s toughest rental markets. A September 2025 market snapshot of the Phoenix/Tucson market revealed that the region has 438,743 operating units across nearly 1,900 communities, with average occupancy at just 90.6% and rents down
4.6% year over year.

To stay competitive, properties citywide leverage concessions, with 64% of units offering specials, typically 1–2 months free.

In this highly competitive, pricesensitive environment, this property’s marketing team needed an advertising campaign that could break through the noise, reinforce the community’s value proposition, and accelerate leasing velocity.

The Solution

They launched a “Move-in Bonus,” effectively driving conversions and generating move-ins. Spotlight™, a Conversion Cloud® website
application, enabled the client to attract highly qualified leads and incentivize them to share their contact information without marketing a
specific concession. The strategy was to leverage the bonus as a closing tool during property tours while promoting six weeks of free rent
publicly. This approach kept competitors uninformed about the specific “Move-in Bonus” offer, allowing our client to gain an edge.

35% of all Conversion Cloud leads engaged with a Conversion Logix digital advertising ad before converting on the website, demonstrating
the media’s effectiveness in reaching targeted prospects. A noteworthy 70% of leads converted on their initial website visit, highlighting the
lead quality and the need for multiple engagement applications to capture valuable lead data.

The Strategy

In an effort to remain discreet while continuing to attract prospective renters, our team leveraged The Conversion Cloud to advertise concessions and book tours. The property manager revealed the vague offer to the lead after they submitted their information with the goal of convincing them to come to the property for a tour.

Search Strategy

Our paid search experts launched a Google Ads campaign targeting keywords related to non-brand, location-specific apartments, specifically one- and two-bedroom units. We also included brand-related keywords. To increase ad engagement, we emphasized the community’s central location and welcoming environment. As an incentive, we advertised up to six weeks of free rent for 13-month leases.

Lead Generation

Our strategic lead generation applications and strategies were instrumental in increasing the community’s occupancy rate. By offering incentives like concessions, in-person tours, and a special bonus for one- and two-bedroom apartments, we successfully delivered qualified leads that converted into signed leases.