Paid Social

Meet prospects where they scroll

Your future renters spend hours a day on Facebook, Instagram, Stories, Reels, and TikTok. Capture their attention with social creative built for the feed and campaigns optimized to reach in-market prospects.

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How We Build Smarter Social Campaigns

Built for engagement. Optimized for action.

Our Paid Social approach combines audience targeting, feed-ready creative, retargeting, and ongoing optimization to keep campaigns focused on qualified leads and tour requests to deliver stronger website engagement.

Meta Ads

We build custom audiences across Facebook and Instagram using demographic, geographic, psychographic, behavioral, and interest signals. Campaigns reach new prospects or reconnect with people who have already engaged with your website or brand.

Stories + Reels

Stories and Reels showcase your community in a full-screen format that prospects use every day. We turn existing photos and videos into feed-ready ads that spotlight floor plans, amenities, neighborhood highlights, lifestyle moments, and current offers.

TikTok Advertising

TikTok advertising places your community in a discovery-driven feed where authenticity matters more than polished production. Platform-specific creative, video optimization, and ongoing campaign management keep campaigns aligned with the users most likely to respond.

Social Retargeting

Social Retargeting keeps your community in front of warm prospects after they leave your website, serving tailored ads that reinforce interest and bring visitors back when they are ready to take the next step.

The CLX Difference

Built for stronger social performance

Social advertising moves fast. Our approach stays focused on audience quality, platform fit, and campaign performance so your message keeps showing up in the places prospects already spend time.

Audience strategy
with intent

Campaigns are built around the signals most likely to drive response, so targeting stays focused on prospects with real potential to engage.

Continuous optimization

We optimize toward high-value actions like tours and offer claims, refining performance based on real lead outcomes.

Creative made for the feed

Creative is adapted to the placement, so your ads feel natural in the scroll while still showcasing the details prospects care about most.

Platform partnership advantage

As a Meta Business Partner, we gain early access to new Beta features and direct platform support, ensuring your campaigns stay aligned with evolving algorithms, placements, platform changes, and best practices.

Resources

Insights to guide smarter campaign strategies

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February 25, 2026

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Case Studies

Real results from
real communities

See how our digital marketing strategies help communities capture demand, reduce acquisition costs, and reach occupancy goals faster.

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Phoenix Lease-Up Signs 125 Leases in Four Months

A community in downtown Mesa, AZ faced challenges with low occupancy rates and intense competition from surrounding properties. Discover how a targeted “Move-In Bonus” campaign helped turn the situation around, driving more leads and leases.

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Turn scrolling into leasing momentum

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